Entrepreneurship
This course introduces entrepreneurship as a way of thinking and acting that can serve as a springboard for a self-sustaining, creative career. It provides students with insight into how arts, entertainment, and media professionals turn ideas into a business. Through launching their own microbusinesses, students learn to recognize and evaluate opportunities; problem-solve and manage risks; plan and manage time effectively; leverage resources; craft business models; and develop audiences to support their work.
"Columbia Wardrobing"
To start the microbusiness off we were given an investment of 10 dollars. As the CEO I created the idea of a closet organizing service, eliminating the need to spend money creating a product. Durring the process I was held responsibe for creating and maintaining the website, as well as keeping everyone on track to achieve our goals along the way. In the end, our net profit was $750.00 and our total revenues were $740.00. Our business took first place in total revenues out of 5 businesses. Due to our win, we were able to keep 25% of the profits and the rest went to a scholarship fund for Columbia College Chicago.
Brand Extension
"Coastal Compound"
The semester-long project was to create a brand extension of an existing company. I was assigned the category of "home" and chose one of my favorite companies, Kiel James Patrick. They promote a very specific lifestyle and I felt that a home collection would be a valualble extesnion of their brand. I developed everything from the products, to the signature store, to the marketing stragety.